N&M: What motivated you to start with the production of organic avocado?
Rob: I was inspired by the challenges we faced with Phytophthora, a devastating fungal disease. Moving to organic farming in 2016 not only addressed the issue effectively but also opened my eyes to the long-term benefits of regenerative practices for both the soil and the environment.
N&M: How does the unique climate and soil in Rungwe enable you to produce Raingrown avocados without the need for irrigation?
Rob: The combination of volcanic soil and annual rainfall of 2,000 mm provides the perfect conditions for avocado cultivation without any irrigation. This not only reduces costs but also aligns with our sustainable farming practices. The natural precipitation supports the trees during critical growth stages, allowing us to produce high-quality Raingrown avocados while preserving water resources.
N&M: Organic farming requires a different mindset from conventional farming. What was your experience during your transition to organic production?
Rob: The transition was both challenging and rewarding. Initially, it required a lot of experimentation, especially in understanding how to manage pests and diseases organically. However, seeing the improved health of our soil and the quality of our produce convinced me that this was the right path
N&M: Why did you choose to settle and farm in Rungwe, Tanzania, after leaving Zimbabwe?
Rob: Rungwe offers volcanic soils, high altitudes, and abundant rainfall, making it an ideal location for avocado farming. The proximity to the Rungwe natural forest reserve adds a unique ecological balance to our farm
N&M: Can you tell us more about the role of employees on your farm and your approach to their well-being?
Rob: We employ around 100 permanent workers and 200 seasonal workers during the harvest period. While we meet basic wage requirements, we constantly strive to improve their living conditions through health insurance, social security, and certifications such as SMETA.