In 2018 we switched from conventional to organic agriculture because the fast developing market for sustainably farmed products fits perfectly with our small scale family business. We want to focus in getting the best possible chicory from the roots and believe that we are now in a position to do that in the best possible way. During our orientation phase we spoke to numerous organic chicory growers to learn more about the business. The two other Nature & More growers Math Kersten and Herman Leijten were particularly helpful and we are very great full for their help.