My motivation to go organic was mostly personal. We had some cases of illness in our family and I became convinced that pesticides were the cause of the health problems particularly for growers that work with such products on a week to week basis. On top of that they are harmful to nature: they kill beneficial insects and have a negative impact on soil life. So two years after starting our company I turned organic in 2004. It’s a wonderful idea to provide so many people all over Europe with healthy fruit, and being able to contribute to their quality of life.