If people ask me where I work, I sometimes say: where ecology meets economy. That sounds more interesting than "I help to sell fruit". But let's be clear about it: at Nature & More we try to sell as much organic apples and pears as possible. Because the only way to make organic agriculture grow, is too sell more organic apples - and cabbages and mango's and everything else. Employees and farmers must be paid. Working for ideals can be a highly commercial activity! That's not always easy. Therefore, while moving as many boxes into trucks as possible, it's really wonderful to know that in the highest levels of society, people are working towards the same goal in their own fashion -

Here is a great example of the kind of sustainable ideals that drive Nature & More. During November and December 2010 Eosta / Nature & More carried out an investigation in Costa Rica and in Ghana to assess the feasibility of sustainable organic pineapple production for export purposes and its future prospects. ICCO supported the survey. In recent years a shake-out has taken place among organic pineapple producers worldwide...

I would never eat a steak tartare: raw meat with raw egg yolk ... but I will gladly make an exception for the "steak tartare" from master chef Edwin Vinke, who uses beef tomatoes from Nature & More grower Frank de Koning and shrimps to create an exact look-alike. Frank's tomatoes go to several Michelin restaurants in the Netherlands but you can buy them in the supermarket as well.